What is Singles’ Day?
By: Kanika Bali
Singles’ Day is quickly becoming a global shopping festival, Nixplay digital photo frames answers the main question on your mind, “What is Singles’ Day?”
Are you weary of seeing people in relationships everywhere you look? Especially on Valentine’s day, when they give the flower and chocolate industries an undeserving boost in sales? You’re in luck.
In the 1990’s, a group of students in China began to celebrate being single- as a sort of “anti-valentines day”. Taking its name from the date 11.11- this day has spiralled into a global phenomenon called Singles’ Day.
Source: www.someecards.com
Adept readers of the Nixplay family have already identified that the name 11.11 consists of one.one.one.one, aptly matching the celebration of being single. Additionally, it’s often referred to as “bare sticks” holiday in China, because of the way it looks. ( But, with $20 billion in sales on singles’ day in 2016, it’s clear that people are quite happy being “bare sticks.”)
On Singles’ Day, young men and women use the opportunity to go to karaoke bars, movies and just generally, hang out without needing a significant other. But it was only in 2009, that Singles’ Day sprawled into an online shopping spectacle. Ecommerce giant Alibaba ( deemed as the largest online commerce company in the world, by Wall Street Journal), turned it into an online shopping frenzy. Now, most ecommerce channels in China offer discounts to consumers on 11.11. From facials to digital photo frames, you can gift yourself anything on 11.11, Singles’ Day . Let us know in the comments section below whom you buy your Nixplay digital photo frames for!
Plus, shopping on Singles’ Day won’t burn a hole in your wallet because everything is on discount on 11.11 in China. Singles’ Day is often compared to the likes of Cyber Monday and Black Friday in the west, except it’s bigger. According to Forbes, it is now the biggest online shopping event in the world.
Everyone loves a discount. So as you read this blog, I’m sure you’re feeling a little left out from the action, that is probably happening miles away from you. Don’t worry, Nixplay digital photo frames loves to look out for the Nixplay family. To bring you a little piece of the “11.11 Global Shopping Festival” or “Singles’ Day”, we’re offering fantastic one day discounts- up to 20% off all Nixplay WiFi Cloud Frames. Remember to leave a comment below ( or answer our Facebook or Twitter poll) about whom you buy your Nixplay Digital Photo Frames for. Who knows, your answers may just lead our discount decisions for next year. Unlike most people, we love listening to the advice of our family!
Bea is Nixplay’s Social Media Manager. She enjoys drinking coffee, reading about wars, and writing stories. Send her a message at beatrice.bisais@nixplay.com.